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Equifax Challenges FICO’s Dominance with Aggressive Pricing Strategy
Equifax Challenges FICO’s Dominance with Aggressive Pricing Strategy
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Equifax has launched a counteroffensive against Fair Isaac's decision to bypass traditional credit bureaus, slashing prices for its VantageScore 4.0 credit scores. The MOVE comes as a direct response to FICO's recent announcement to provide credit score data directly to mortgage lenders, a shift that initially rattled Equifax and TransUnion's stock prices.
The credit bureau is now offering its VantageScore 4.0 at $4.50 through 2027, with free access through 2026 for customers in key sectors. This pricing war signals a potential transformation in the credit scoring landscape, as Equifax CEO Mark Begor accuses FICO of monopolistic practices.
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